Meaningful milestones

Some milestones that receive too much attention:

  • Closed an investment round
  • Cleared 100 employees
  • Leased new office space

Some milestones that receive insufficient attention:

  • Closed the first customer
  • Closed the 100th customer
  • Closed the 1,000th customer
  • First profitable month
  • First profitable quarter
  • First profitable year
  • 1st distribution to owners
  • 100,000th dollar distributed to owners
  • 1,000,000th dollar distributed to owners
  • Etc.