I wrote a mission and vision for our business long before we launched, but it wasn’t until a few years later that we penned our values. I was in the midst of drafting them when I first learned of the Rotarian four-way test:
Is it the truth?
Is it fair to all concerned?
Will it build goodwill and better friendships?
Will it be beneficial to all concerned?
The values we ended up adopting later that year were deeply influenced by that test, and we regularly find ourselves asking, “What is the right thing to do?”