…concluded the Director. “But simultaneously we condition them to love all country sports. At the same time, we see to it that all country sports shall entail the use of elaborate apparatus. So that they consume manufactured articles as well as transport.”
Aldous Huxley, Brave New World
Our entire lives began to focus on things that were urgent but not important. There’s some meeting at work, or the car needs to [have its emissions checked], or one of the kids has an appointment — all of it seems urgent, but none of it is important. And then you realize it and you say, ‘AAAAAAAHHH!!’
Laureen Hudson, reflecting on the moment she and her family decided to take a different course with their lives.